Doctorate - 9485 Words

Alexandra Warrington 1 The Importance of Imprints and Archetypes in Global Branding THE IMPORTANCE OF IMPRINTS AND ARCHETYPES IN GLOBAL BRANDING By ALEXANDRA C.WARRINGTON UNIVERSITY OF FLORIDA 2013 Alexandra Warrington 2 The Importance of Imprints and Archetypes in Global Branding Table of Contents Abstract ................................................................................................................................... 3 Introduction ............................................................................................................................. 4 The Importance of Imprints†¦show more content†¦Companies fitting a certain archetype have benefitted from greater financial success and have been able to build more dominant global brands relative to brand with less defined, if not â€Å"confused† archetypes. The purpose of this exploration is to examine the origins of archetypes and their relevance in the context of global branding. In doing so, the paper will present literature that supports the importance of archetypes and imprints in consumers’ perceptions and global branding, as well as the benefits-- both financially and competitively -- to companies that utilize them. By its conclusion the discussion attempts to build an argument substantiating the importance of â€Å"archetype consciousness† in global branding in order to gain a competitive advantage beyond product attributes or pricing and distribution strategies.. The Importance of Imprints to Branding The author Graeme Newell in the article â€Å"Marketing Without Words- The Power of Emotional Attachment to Branding† discusses the importance of brands in creating an emotional attachment and relationships with their consumers. By creating these relationships we make it easier for customers to recognize and imprint the brands into their psyche:â€Å" Most brands are easy to describe. Lexus is about opulence. Harley is about rebellion. Krispy Kreme is about indulgence† (Newell, 2011). These Alexandra Warrington 6 The ImportanceShow MoreRelatedApplication Essay for Doctorate in Education Program1820 Words   |  8 Pagesthe demands of motherhood with graduate school but was engaged in activities I loved and I was determined to graduate. I earned my Masters in Counseling --the first and only person in my family with a Master’s degree.The possibility of earning a doctorate degree began to stir. Once again, however; I found obstacles that delayed my taking action. Being a parent was my first priority and as a single-parent, I had some additional responsibilities to shoulder. I returned to the world of work once myRead MoreUnit 1 1 Essay858 Words   |  4 Pagesï » ¿DQ #1: Reflect upon the personal journey that led you to this program. Share a transformational event that drove you into this doctorate program. Who, in your life, was the most influential in leading you to advance you to this level of study? How would you expect this program to change your life ? What is your personal vision for your future work?   Within these questions, please review and incorporate one peer-reviewed journal article relating to the potential impact of doctoral studies. The intentRead MoreMy Goals And Current Problem1524 Words   |  7 Pagesthe decision to pursue a nurse practitioner degree easy for me. I knew that in all I do strive to do it well, and seeking a clinical doctorate will offer me the tools to meet the demands of this ever-changing, culturally diverse, and complex healthcare system. Furthermore, personal and clinical experiences in life has also influenced me to seek a clinical doctorate. For instance, if I ever had any doubt it is time to pursue a higher degree in nursing the church shooting in Charleston, South CarolinaRead MoreIs Getting A College Degree For Thousands Of Dollars?1304 Words   |  6 Pagesvery high salary. I have found out through picking my degree that if I want to make a significant amount of money with a degree li ke this I must get at least a master’s degree or even better, a doctorate. As I have stated previously I do not have the time nor the money to obtain a master’s or a doctorate degree. Even though Shatkin has found all of these results, he states in the reading that this does not change his advice to a young person; which is to go to college. After reading these articlesRead MoreMy Career As A Sex Therapist Essay1326 Words   |  6 Pageslike talking about these topics. Becoming a Sex Therapist ca require getting a Master’s Degree and a Doctorate Degree, depending on the route one takes because there is not a specific degree one can earn because the career is so specialized. Many get a degree in a broader field and then specialize in Sex Therapy, there are limited programs that offer Human Sexuality Programs that you can earn a Doctorate and Master’s Degree in. But everyone differs with education based on the route they would like toRead MoreProgram Structure And Resources For Business Administration1515 Words   |  7 PagesBusiness Administrations Programs, n.d.) One major difference between PhD and DBA is that a DBA â€Å"is a research doctorate awarded on the basis of advanced study and research in the field of business administration. (Research of Doctorate Degrees, 2012) In addition, the Ph.D â€Å"is highly focused on developing theoretical knowledge†, while the D.B.A. â€Å"emphasizes applied research† (Research of Doctorate Degrees, 2012) More specifically, as Dr. Sherrie Lewis stated (and is cited in reference (Erskine, 2013))Read MoreMy Career As A Sex Therapist Essay1360 Words   |  6 Pagesabout these topics. Becoming a Sex Therapist can require getting a Master’s Degree and a Doctorate Degree, depending on the route one takes, because there is not a specific degree one can earn because the career is so specialized. Many get a degree from a broader field and then specialize in Sex Therapy, there are limited programs that offer Human Sexuality Programs that you can earn both a Master and Doctorate Degree in. But everyone differs with education based on the route they would like to takeRead MoreThe Importance Of Optoruing A Career In Biological Sciences783 Words   |  4 Pagesto work for 5 years depending on the track position to build up the rapporteur. Survey of doctorate is a requirement for all recipient of PhDs in United State for the completion of their degree. Once you are successfully entered the visitation, you are then sent a link by your institution to complete the survey of your doctorate. Each qualify recipient will fill out a survey, stating how their doctorate was funded, if they worked while obtaining their degree, what their degree is in, whether theyRead MoreAdvanced Practice Nursing Roles961 Words   |  4 Pagesspecialists, along with nurse practitioners, augment the role of the nurse with higher education. Joel define advanced practice nursing as nurses assisting patients with medical maintenance in nearby areas (2013). Many universities offer masters and doctorate programs, which educate nurses to fulfill a higher standard of care. Similarities and differences of APN roles Advanced practice registered nursing jobs relate and vary from one another. Every role warrants well-being, training, direction, innovativeRead MoreStudent And Graduate Level Writing898 Words   |  4 PagesHandbook (pp13-14). Retrieved 2017 April 11, from Copyright  © Trident University International (2015), at: https://mytlc.trident.edu/files/PHD-Dissertation-Handbook.pdf (Research of Doctorate Degrees, 2012) Research of Doctorate Degrees. (2012 January 27). Structure of the U.S. Education System. Research Doctorate Degrees. Retrieved 2017 April 11, from USNEI - International Affairs Office, U.S. Department of Education (2008 February), at: http://www.ed.gov/international/usnei/edlite-index.html